The Science

Creative and innovative ideas fascinated humanity for thousands of years. In Ancient Greece it was believed that creativity is the gift of gods. From Archimedes’ bath through Newton’s apple till Van Gogh’s ear, there was always something mythical about creativity and innovation.

Why Creativity?

Why Innovation?

Creativity has been flagged by many institutions and experts like Sir Ken Robinson as one of the most required skills in 21st century. According to a leading research by Cambridge University on the 21st century skills, creativity and problem solving are in the top list of the skills required to succeed in this century (21st Century Skills: Ancient, ubiquitous, enigmatic? Cambridge Assessment, University of Cambridge).

In research, a creative solution is defined as both novel and useful. Thus, a creative solution should contain both otherwise, it will be either bizarre or non-original.

Creativity can be viewed by two different perspectives:
Divergent thinking- Multiple responses to a certain request, the ability to create many original ideas.
Convergent thinking- there is only one correct solution, in order to find it one needs to be creative.

We believe that truly creative people should contain both abilities and cycle between them: diverge and come up with wild ideas and in turn converge and choose the best one.

Management expert Peter Drucker said that if an established organization, which in this age necessitating innovation, is not able to innovate, it faces decline and extinction.
Today, we need innovators more than any time before. Every organization and business is feeling the impact of globalization, migration, technological and knowledge revolutions, and climate change issues.
Innovation will help both individuals and corporations to be at the top of their game.

While creativity pertains to ideas, innovation pertains to ideas implementation and requires a different set of skills.
According to the bestseller The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators, what makes innovators different are the following five skills: 
  1. Questioning: Asking questions that challenge common wisdom
  2. Observing: Scrutinizing customer, supplier, and competitor behaviors to identify new ways of doing things
  3. Networking: Meeting people with different ideas, backgrounds, and perspectives
  4. Experimenting: Constructing interactive experiences that provoke unorthodox responses to see what insights emerge
  5. Associating: Connecting the unconnected across questions, problems, or ideas from unrelated fields

Can We Boost It? Yes, We Can!

Can We Boost It? Yes, We Can!

Creativity can be easily trained and improved by different tasks and techniques.
Creativity is a high cognitive ability that involves different sub-skills and brain networks. As such, one must practice the basics in order to improve his/her creativity.

According to several studies quoted in the Innovator's DNA, "roughly two-thirds of our innovation skills still come through learning—from first understanding the skill, then practicing it, and ultimately gaining confidence in our capacity to create."

Creativity & Wellbeing

Studies indicate that engaging in a creative activity just once a day can lead to a more positive state of mind. Creativity may, in fact, impact both happiness in social relationships and positivity in the workplace.